I’ve spent well over a decade working in the ubiquitous realm of marketing and advertising. It definitely takes a wry sense of humor and ninja-like skills to navigate this quirky industry. You’ve got to have a thick skin, a quick wit and the ability to handle daily deadline pressure to survive. And trust me, only the strong survive.
This blog will be my venue to explore whatever catches my fancy or earns my wrath. Together, we’ll explore marketing mindsets, case studies and the like. That said, I hope that we’ll be able to perhaps gain a better understanding of our profession.
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