Even though this little blog is less than a month old, I have decided to start a new blog. Follow that Lemming! will be my take on the wonderful world of advertising and creative.
While there is certainly a strong link between the worlds of advertising and marketing, I would like to keep the Tenacious Marketer focused on marketing issues. Running two blogs may be a task, but I enjoy a good challenge!
Thursday, January 25, 2007
Wednesday, January 24, 2007
Apple 1984
This is easily one of the most celebrated ads ever produced. Brilliant concept. Visually stunning. Strong copy. Please enjoy.
Tuesday, January 23, 2007
It's about the channels...
You wouldn't dream of placing a full-page ad for Velveeta cheese in fashion mag Vogue. It simply isn't the proper channel. So why would the geniuses at Ogilvy & Mather think that launching a Dove campaign on YouTube would be a success? Wrong demographic. Wrong channel.
Think more along the lines of iVillage.
MarketingVox has more on this misstep.
Think more along the lines of iVillage.
MarketingVox has more on this misstep.
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