If you thought spam text messages were bad, you’re really going to despise this. Some marketers are actually toying with the idea of mobile marketing. That’s right. Straight to your cell phone. Let’s examine, shall we.
First of all, the vast majority of us despise receiving marketing calls at home. We hate online pop-up ads. Why, oh why, would we tolerate direct marketing to our mobile phones? It’s just one more way to annoy your potential target market.
Second, there’s not a whole lot of canvas to work with. Face it, the screen face on mobile phones is fairly small. Short of taking up the entire screen, we’re talking a literal postage stamp. Does your logo translate well that small? Yeah, I didn’t think so.
Here’s the scoop. Sprint and Verizon Wireless are going to start placing banner ads on their “decks.” The deck is essentially the mini-home page you land on when accessing the web on your phone. For more info, check out this AdAge article.
I can already tell this is going to be fun!
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