Geico's mixed signals...

I don't know about you guys, but I'm a little confused. I have literally watched three different ad campaigns by Geico in a single evening. First, there was Geico's gecko being interviewed on his success as a spokesperson. Then there was the woman who related her sob story while Little Richard translated in celebrity-speak. Finally, there was the sensitive caveman waging a righteous fight against Geico's tongue-in-cheek campaign. A quick view of all three campaigns.

I mean, I get the gist of each campaign.

Gecko: Informative, friendly, approachable
Caveman: Easy-to-use online format
Celebrity: Customer testamonials

So, where is the Martin Agency going here? Each campaign is fun and quirky in and of itself. But, why run all three simultaneously?

Surely, there's some genius amid this madness.