Wednesday, January 31, 2007

The power of the written word...

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I was blog surfing last evening, and I came across this quirky little site. Typetalk is the brainchild and project thesis of Amy Papaelias. She is a typeface designer who has created four handwritten fonts that capture the psychological essence of their respective muse.

For example, Sugar and Spice is a very girly print. Just try to type something nasty like, "fuck off, asshole" and you get "go away dummy." The emotional context is the same for both phrases. One is just a lot nicer than the other.

The same can be said for Shy Slacker. This font is based from the point-of-view of a somewhat shy teenage guy. Enter, "Frankly, I don't give a damn" and you get "Frankly, like I don't give a damn, you know."

Amy has an interesting concept worth checking out.

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