You wouldn't dream of placing a full-page ad for Velveeta cheese in fashion mag Vogue. It simply isn't the proper channel. So why would the geniuses at Ogilvy & Mather think that launching a Dove campaign on YouTube would be a success? Wrong demographic. Wrong channel.
Think more along the lines of iVillage.
MarketingVox has more on this misstep.
Showing posts with label marketing channel. Show all posts
Showing posts with label marketing channel. Show all posts
Tuesday, January 23, 2007
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