tag:blogger.com,1999:blog-60400651490954672352012-01-20T19:19:33.069-06:00The Tenacious Marketer is on the prowl. An unabashed look at trends, fads and hocus-pocus filtering through various channels of the marketing industry.Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.comBlogger171100tag:blogger.com,1999:blog-6040065149095467235.post-25767905109426853552007-02-13T06:03:00.000-06:002007-02-13T08:44:14.061-06:00

Memes seem to be all the rage these days, the latest one being "Five reasons why I blog." Mike Sansone at Converstations issued an open tag invitation. So, without further ado, here are the five reasons why I blog:Conversation. Pure and simple. It's the free exchange of thoughts and ideas. The ability share and expand upon concepts at any given time, day or night.Community. The sense of belonging

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com8tag:blogger.com,1999:blog-6040065149095467235.post-86691202727610416102007-02-12T15:15:00.000-06:002007-02-12T15:47:49.557-06:00

Okay, a few uncouth things that were observed at last week's tradeshow event. Text messaging. One to many exhibitor reps were witnessed playing with their cell phones, Treos and other high-tech toys. Not every once in awhile. Constantly. I'm sure there was the occasional call or text message that was business related and warranted immediate attention. But, come on! When a rep is constantly

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com2tag:blogger.com,1999:blog-6040065149095467235.post-78662152231007806662007-02-07T05:53:00.000-06:002007-02-07T06:13:21.253-06:00

Sorry for the lack of entries this past week, I've been preparing for a tradeshow. I'm sure many of you have done the tradeshow circuit at one time or another. So, I thought I'd pen a few observations from Tradeshow Hell.Multi-storied exhibits. These are the cool, not-so-small-fortune floor destinations. They are beacons in a drab sea of 10' by 10' gray draped booths. When used correctly,

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-82856670648850368642007-01-31T08:55:00.000-06:002007-01-31T09:30:37.886-06:00

I was blog surfing last evening, and I came across this quirky little site. Typetalk is the brainchild and project thesis of Amy Papaelias. She is a typeface designer who has created four handwritten fonts that capture the psychological essence of their respective muse.For example, Sugar and Spice is a very girly print. Just try to type something nasty like, "fuck off, asshole" and you get "go

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com1tag:blogger.com,1999:blog-6040065149095467235.post-357233923056712472007-01-30T14:58:00.001-06:002007-01-30T16:16:43.147-06:00

Frito-Lay has taken the social marketing leap, and boy, did they do it in a big, big way! Last year they unveiled the "Crash the Superbowl" campaign that allowed Dorito enthusiasts to create their own :30 commerical to be aired during the big game. The creative was placed in the hands of the consumer. Accolades to Frito-Lay for such a bold social experiment. I don't know many companies that would

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com1tag:blogger.com,1999:blog-6040065149095467235.post-12959705470486306242007-01-25T07:05:00.000-06:002007-01-25T10:33:40.910-06:00

Even though this little blog is less than a month old, I have decided to start a new blog. Follow that Lemming! will be my take on the wonderful world of advertising and creative. While there is certainly a strong link between the worlds of advertising and marketing, I would like to keep the Tenacious Marketer focused on marketing issues. Running two blogs may be a task, but I enjoy a good

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-58710930827677125832007-01-24T07:15:00.000-06:002007-01-24T07:25:50.414-06:00

This is easily one of the most celebrated ads ever produced. Brilliant concept. Visually stunning. Strong copy. Please enjoy.

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com1tag:blogger.com,1999:blog-6040065149095467235.post-63391101161389755622007-01-23T05:40:00.000-06:002007-01-23T10:51:02.047-06:00

You wouldn't dream of placing a full-page ad for Velveeta cheese in fashion mag Vogue. It simply isn't the proper channel. So why would the geniuses at Ogilvy & Mather think that launching a Dove campaign on YouTube would be a success? Wrong demographic. Wrong channel.Think more along the lines of iVillage.MarketingVox has more on this misstep.

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-10430818693924428812007-01-19T11:05:00.000-06:002007-01-19T11:37:20.086-06:00

I don't know about you guys, but I'm a little confused. I have literally watched three different ad campaigns by Geico in a single evening. First, there was Geico's gecko being interviewed on his success as a spokesperson. Then there was the woman who related her sob story while Little Richard translated in celebrity-speak. Finally, there was the sensitive caveman waging a righteous fight against

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com1tag:blogger.com,1999:blog-6040065149095467235.post-64791286537655307452007-01-17T07:33:00.000-06:002007-01-17T09:52:25.409-06:00

Copywriting is an artform. It takes practice, skill and patience. To this end, I'm starting "Copy Ban." Tentatively, this section will be devoted to improving the art copywriting through the banishment of certain words or phrases. Time to clean house!If there is one word out there that deserves the ax, it's unique. Let's take a moment to examine. (Please note, that I pulled the following

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-67547459844638933602007-01-15T06:09:00.000-06:002007-01-15T03:20:34.648-06:00

The Evil Empire takes on angelic iPod. Some things in life are just worth another glance. Enjoy!

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-11268957904236667362007-01-13T17:17:00.000-06:002007-01-17T11:04:50.898-06:00

We're all professionals here. We're astute marketers offering sage advice. People turn to us for our guidance and expertise. Many of us strive to better understand our craft. We network. We research. We join industry forums. We do this because we want to become better marketers.Why is it that when we create our online professional personas, professionalism seems to fly out the window. I have

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com2tag:blogger.com,1999:blog-6040065149095467235.post-27450115867625742007-01-11T10:30:00.000-06:002007-01-11T22:50:01.854-06:00

The iPhone. What's not to love about it? In fact, it's safe to say that I'm absolutely enamored with this gadget. It's a phone, mail, web and iPod rolled into one. It's amazing. I've already hinted to the powers-that-be how so much more productive I could be if I only had one. I must admit, it wasn't very subtle.That aside, the latest chatter is about the Apple-Cisco trademark war brewing. Turns

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-36197915179504649072007-01-06T22:37:00.000-06:002007-01-07T15:19:29.589-06:00

There is just something about a newborn baby that brings a smile to one's face. Their innocence. Their vunerability. The mere fact that they're cuddly and cute. Even the idea that something mar such a perfect picture is enough boil anyone's blood. Bring in one of the world's largest toy retailers, and you've got the makings of a sordid tale.Here's the scoop. Toys "R" Us and sibling company,

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-77738806113069560192007-01-04T06:15:00.000-06:002007-01-04T06:11:31.645-06:00

Well, everyone, we've got a fresh year ahead of us. Are you ready? Time to pull out that marketing plan. I can already hear the groaning. Don't think of your marketing plan as a chore. Think of it as a New Year's list of resolutions for your business. Time to think ahead, chart the course, and charge forward!Let's start with what a marketing plan is and isn't. A marketing plan is a guide. A map

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-87168818876901907052007-01-03T12:08:00.000-06:002007-01-03T12:11:26.235-06:00

If you thought spam text messages were bad, you’re really going to despise this. Some marketers are actually toying with the idea of mobile marketing. That’s right. Straight to your cell phone. Let’s examine, shall we.First of all, the vast majority of us despise receiving marketing calls at home. We hate online pop-up ads. Why, oh why, would we tolerate direct marketing to our mobile phones? It’

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0tag:blogger.com,1999:blog-6040065149095467235.post-14610761287792691492007-01-03T10:23:00.000-06:002007-01-07T15:31:28.050-06:00

I’ve spent well over a decade working in the ubiquitous realm of marketing and advertising. It definitely takes a wry sense of humor and ninja-like skills to navigate this quirky industry. You’ve got to have a thick skin, a quick wit and the ability to handle daily deadline pressure to survive. And trust me, only the strong survive.This blog will be my venue to explore whatever catches my fancy

Maria M. Lopezhttp://www.blogger.com/profile/11154418845214012883noreply@blogger.com0